Outdoor Digital Signage

Outdoor Digital Signage
There are lots of challenges when implementing outdoor digital signage however despite this more and more digital displays are being erected outside to take advantage of the higher audience numbers these outdoor digital advertising displays can generate. While the most obvious obstacle for taking a commercial grade LCD screen outdoors is protecting it from the weather, and in particular rain, the problems associated with the sun can be equally as hard to overcome. Digital Escalator Panels
The issue with the sun and outdoor digital signage is that direct sunlight will often make the screen unreadable. Not only can sun cause warmth (you should know what that’s like when you try and watch the TV at home during the summer months where quite often you’re forced to shut the curtain to see the display obviously ) but even when there is absolutely no warmth in bright sunlight the display will appear dim and hard to see. However there are ways to ensure the display is as readable as you can when taken outdoors:
Brightness
Ensuring you have the brightest type of display potential will go along way to making sure the display is readable. The brightness of LCD screens is measured in nits (aka candela per square metre). The minimum display brightness for any outdoor LCD screen should be 800 nits however LCD using 1000+ nits can be found and should be taken into account when seeking to get into external electronic signage. It should also be noted that in general commercial displays have higher nit values and are better suited to outdoor signage screens.
Anti-glare technologies
Preventing glare is done in many of ways. Optical bondng, anti-reflective glass and tinting are only some options. Sadly, whichever way you go on this there probably will be a few drop-off in brightness. Direct sunlight can cause more problems than just glare too. Screen burn can grow if sunlight is continually on it either the outdoor digital display should be turned away from sunlight or some other remedy to prevent this display burn should be considered such as cooling the display itself.
A great deal of content which works well in indoor places doesn’t respond well to be taken outdoors. Use colours and designs which are more notable in outdoor places. There’s often a great deal of trial and error involved in this but check what works and what doesn’t and you should soon develop a flare for designing material that’s suitable for outdoor digital signage.