Telephone Tracking allows you to monitor calls out of your website and understand exactly what marketing activity brought them there; whether it was from another website, Google or your own paid search campaign.
So no more will you have to figure how your caller has discovered you.
Telephone monitoring is an essential tool for any company that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to monitor the calls that are relevant to their key words, to be able to understand which keywords provide call conversions. call tracking solution With no visibility of telephone conversions, it’s not really possible to work out if your investment in the key words in your portfolio is providing value or not. Is just monitoring AdWords telephone conversions ?
Most customers are searching to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call monitoring system like Call Conversions Tracking comes in, as it lets you see your ROI for each of these vital channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing channels, crucial to the success of any business enterprise.